About Us

Main Street Financial Life Advisors, LLC is grounded in founder Joe Roman’s roots as a CPA over the last 35+ years. In 1999, he founded the firm which later became an SEC Registered Investment Advisor in 2001 to provide independent investment management and financial planning services to his clients who sought an alternative to the traditional broker/dealer commission-based relationships which were common at the time. As a "fee based" advisor, we assist our clients by determining their goals, identifying their appetite for risk and providing them with suitable investments to meet their long-term objectives. Our clients are a cross-section of high-net-worth individuals, families, professionals, retirees, business owners, executives and young entrepreneurs.

We take a customized approach to helping clients meet their goals.  Our highly qualified team is composed of investment professionals, many of whom are CPAs accredited with a Personal Financial Specialist (PFS) designation. CPA/PFS credential holders have met a specific and intensive experience, education and examination requirement that sets them apart from other CPAs and financial planners. Many of our professional team members have or are currently pursuing advanced degrees as a foundation to provide financial planning, taxation, estate planning, investment consulting and risk management services to  assist our clients in completing their financial picture.

We are a relationship-focused firm: we manage your wealth—having gained familiarity with your personal circumstances—as if it were our own. This has resulted in our enduring multi-generational relationships that have spanned many decades.

We appreciate the opportunity to provide our services and will work to earn your trust. As personal service providers, we strive to manage relationships with transparency and integrity under a fiduciary standard of excellence.

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